Researching Your Small Business Idea

Small Businesses always need to be researching their market. Starting a new business should be determined by market research not on passion alone. Yes, we all understand that statement is easier said than it is to follow. Mainly because, if you do not have a great deal of passion for the business you will be starting, it will most likely fail. The same is true in reverse. Therefore, when starting a small business – researching the business environment is paramount.

This should be completed and included your business strategy. Before you invest in any business venture, you need to conduct a thorough market research. You will need a comprehensive understanding of your marketplace, your competition, any obstacles and any unexpected costs. The purpose behind conducting any market research is to ensure that you have sufficient information on competition, customers and your market environment. Having a thorough understanding will provide you with the correct market entry strategy and/or expansion strategy. It will also verify if the business plan you are developing is on target. Small Business – Researching the Business Environment: 

Understand your customer’s wants and needs – you will want to get a feel for who your target market will be. Understanding what products and services your customers like and dislike. Who are your competitors – will you be competing against local stores or big businesses in your area? Know what your competitor’s weaknesses versus their strengths are. Understanding your product or service – you need to make sure you understand what your costumers are looking for, so that you can tailor your product and service to meet their needs. Setting the correct price – you need to understand what price the market will bare compared to what price will provide a profit. Understand which advertising and promotional material to use – you need to understand which marketing channel will enable you to reach your target market without losing money.

Understand your channels of distribution – know the most productive way to get your product or service to your customers. Will you sell direct to consumers or use distribution channels or both? Will the distribution channel you choose cut into your profit margin? Location, Location, Location – your location can be the most important choice you make. If your business relies heavily on foot traffic, placing your store in an out of the way location could cause your business to fail.  

Not all small business will succeed. However, the market research will definitely put them in a better position to succeed. For without it, they are destined to fail.

Acer Aspire V Nitro VN7-792G-51K9 Overview of a Sleek 17-Inch Multimedia Laptop at a Good Price

Many people want to take their gaming experience with them everywhere they go these days. Manufacturers are making more and more multimedia laptops to keep up with the demand. Anyone looking for superb style blended with power will find that the Acer Aspire V Nitro VN7-792G-51K9 is the perfect solution, as it’s designed to deliver top-notch gaming performance and speed.

This V Nitro looks nice and is well-built. It comes with a quality trackpad, keyboard, and optional 4K screen. You can enjoy fast rates of wireless data transfer with the 802.11 ac technology.

The Nitro Edition has a sharp design which includes defined angles and slim, less than 1-inch profile. The DustDefender fan blades do good job at keeping the laptop cool and removing dust with their high-speed propelling capabilities. You can even manually control the cooling with the innovative Coolboost technology.

A red LED light bar is a visually appealing highlight of the design. The lid still features an aluminum base fused with rubberized plastic using the “nano-imprint lithography” process. There are silicone legs at the bottom, as well as a vent to allow for extra airflow under the stereo loudspeakers.

There are two memory slots, and 8GB standard memory is included. You can expand all the way up to 32GB if you require more for your heavy-graphics needs. The processor that comes included is an i5 6300 HQ model at 2.30-GHz. For graphics, Geforce GTX (960M) dedicated memory comes installed (4GB).

The 17.3-inch display on the Acer Aspire V Nitro VN7-792G-51K9 is a full high-definition model with LED backlight technology, 16:9 aspect ratio and 1920×1800 resolution. If viewed from a distance of or greater than two feet, it can be considered a “Retina” display. Since it is an IPS panel, the display offers good viewing angles from 45-degrees. Whether you want to watch movies, play around with Photoshop, or play games, you will experience consistent, brilliant colors.

Acer Aspire V Nitro VN7-792G-51K9 Storage Options

The hard drive capacity is 1TB (SATA), and you can add an SSD drive if you need more storage space. A DVD writer is also included.

Expect quality audio through the four speakers and Dolby Audio Enhancement technology. The speaker setup delivers a broad range of bass and reduces audio distortion. An HD webcam (1280×720) and microphone are built-in devices. Navigation is simplified with a Prevision Touchpad and spacious keyboard.

In summary, Acer did a good job creating this 17-inch multimedia laptop. It has a slender bender and similar build to smaller models, yet still offers a large, high-definition display and great specs. It’s not at all surprising that there are a lot of positive Acer Aspire V Nitro VN7-792G-51K9 reviews out there.

Don’t hold back on getting a new Acer laptop just because you might be on a tight budget. Price should never be a problem with this brand, thanks to all of the promo codes available. When you use an Acer Aspire V Nitro VN7-792G-51K9 coupon, you get an unbeatable deal.

The Normalization of Deviance: What The Space Shuttle and Corporatized Healthcare Have in Common

Part 1: Introduction And The Normalization of Deviance


The Challenger launch disaster in on 28 Jan1986 and the Columbia re-entry catastrophe in were the result of a sociological phenomenon called the Normalization of Deviance (NoD). Dianne Vaughan, PhD, a professor of sociology at Columbia University, decided that the root causes of these failures are more than the result of human or technological error, but are, in fact, part of a systemic failure where unacceptable practices or standards become acceptable (Hall, 2003). As the deviations are repeated without catastrophic results, it becomes the organizational norm that is impervious to challenge, and those who do challenge it are treated as gadflies or threats. Typically, NoD is a gradual drift to unacceptable organizational practices that become accepted as long as there are no negative consequences. It is further reinforced through a secretive and insular culture more concerned with its public reputation than safety. However, I want to posit that NoD can occur as a step function, with bad management decision making, often in a vacuum, and can formalize NoD from the standards of professional practice that govern a particular discipline.

With the trend to more corporatized healthcare delivery through insurance company owned HMOs, hospital-owned multispecialty medical practices, and increasingly large multispecialty medical practices, the risks to patients are likely to increase. The example I will provide is the decision-making and risky practices being implemented at a major Healthcare Maintenance Organization (HMO) based in Rockville, Maryland. This is the first in a three-part series of articles addressing what the risks are viewed through the lens of NoD. The first part will provide background on NoD; the second part will address how NoD is occurring in a particular HMO and the risks to patients. The third article will focus on the lack of focus on healthcare risks and outcomes and the excessive focus on patient satisfaction scores, which has shown to increase the risks morbidity, mortality, overuse of medical services, and significantly higher costs.

What is the Normalization of Deviance?

In the case of Challenger, it was well documented as far back as 1977-four years before the first shuttle flight–that the O-ring and flange design on the solid rocket motors, were defective. Even a fix to the design did not correct the problem of hot gases leaking from the motors, but the shuttle flew successfully anyway, normalizing the design flaw. The NASA assessment was the flaw would not jeopardize a mission or crew, and that assessment was reinforced as NASA accumulated more and more successful missions. It was not until 28 Jan 1986, with the shuttle experiencing an unusually cold morning, that the O-rings failed, resulting in a total loss of the vehicle and crew. Roger Boisjoly, the Morton Thiokol engineer and expert trouble-shooter, and Allan MacDonald, another Morton engineer, that tried to stop the launch because of the risk that morning, were treated as a troublemakers and whistleblowers by management and colleagues, with Boisjoly’s career in aerospace ruined (Martin, 2012).

Similarly, the Columbia re-entry disaster was a replay of the same mindset: the external tank had a long history of shedding insulating foam during the launch phase, and several shuttles returned with tiles damaged-some significantly and in critical high-heat areas-by shedding foam. But, because so many shuttle missions flew successfully with tiles damaged by foam, it was considered an acceptable risk by NASA management-until a briefcase-sized piece of foam punched a hole in the foam on the leading edge of Columbia’s left wing. During re-entry, super-heated plasma infiltrated the wing, destroying it and ultimately, the shuttle, along with the crew. Again, NoD-where an unacceptable risk or practice becomes normalized-was the root cause of the disaster.

NoD in meeting flight requirements of the Shuttle were masked by the extensive public relations campaign for the Shuttle, with NASA attempting to make space flight appear to be as safe as airline travel. This was manifested through such efforts as the Teacher in Space Program, and foreign dignitaries and US politicians getting to fly on missions, often to the detriment of the crews’ abilities to perform scheduled tasks.

Medicine also has a problem with NoD. As with NASA, this can be masked through public relations campaigns that emphasize patient satisfaction over quality of care. For example, lax attitudes about hand washing between patients became normalized in hospitals and clinics, and as long as no patients seemed to suffer adverse consequences, this practice became the norm in many medical settings. Further, the failure to track actual infection rates for many years because of this practice made attribution essentially impossible, so the practice continued. This only began to change when it became apparent that poor hygiene practices were, in fact, increasing infection rates in hospitals.

Today, aggressive cost cutting and financial incentives of large groups to maximize profit in a reimbursement-austere regime has led to clinical decisions that present higher risks to patients. This is reinforced with patient satisfaction surveys that often show that patients are very happy with the care they received; yet completely unaware of the risks they were exposed to during treatment. The next article will discuss how this plays out at the subject HMO.


Hall, J. L. (2003). Columbia and Challenger: organizational failure at NASA. Space Policy , 19 (4), 239-247.

Martin, D. (2012, February 4). Roger Boisjoly, 73, Dies; Warned of Shuttle Danger. New York Times, p. A18.